Social Media Advertising Drives Video Growth
Omdia forecasts that combined global revenue from television and online video will exceed $1 trillion by 2030, driven by social video advertising (Meta, TikTok, YouTube) and mobile-first short-form formats, while linear TV and pay TV lose market share. Combined global revenue from traditional television and online video is expected to exceed the $1 trillion mark by 2030, said Maria Rua Aguete, Director of Media &… Entertainment at Omdia, at the FED Show in Madrid. According to data presented by the firm, the market is projected to grow from $775 billion in 2025 to $1.03 trillion (approximately 1,030 billion) in 2030, with growth driven primarily by digital formats and, in particular, online advertising. Online video advertising will be the main driver of this growth, as it is projected to rise from…