AI: In the run-up to the presidential campaign, culture takes a back seat to communication
Culture is certainly present in the current political campaign, but it remains confined to a secondary role. This is the worrying conclusion that can be drawn from analysing AI data using our GEO tool , which has been mapping the landscape of campaign themes for several months. The theme of culture is primarily conveyed… through music, the media, symbolic references, public image and campaign conventions, without establishing itself as a stand-alone policy focus alongside the economy, immigration, security or purchasing power. Communication elements The clearest signal recorded by GEO relates to the media. They stand out, but primarily as a factor influencing perceptions of the candidates, rather than as a cultural policy in the strict sense. Culture is thus subsumed by more weighty themes: cultural identity, young people and social…