Ten Years of Podcasts on Spotify: Video Drives Growth
With 390 million podcast listeners worldwide, Spotify is celebrating its tenth anniversary in the format by ramping up its focus on video—which is highly popular with listeners—and creator monetization. The highlight: the first-ever Podcast Awards ceremony on April 8 in Paris, symbolizing a medium that has now firmly established itself. Ten years after introducing podcasts to its platform, Spotify is reaching a new milestone. Announcements made on April 1 confirm a profound shift: the podcast is no longer just an editorial format, but a structured, monetized ecosystem increasingly operated like a platform industry. Globally, the momentum is massive: 390 million users listened to a podcast on Spotify… in 2025, while video consumption continues to grow rapidly. In France, growth is also strong, with a 21% increase in listening hours in…