Kantar

Faced with the explosion in the use of generative artificial intelligence, it is now imperative for brands to optimize their visibility in the responses of language models such as ChatGPT, while equipping themselves with high-performance tools to measure their impact and perception with users. Two initiatives by Eskimoz and Kantar are a step in this direction. As the use of generative artificial intelligence explodes, brands face a new challenge: appearing in the responses of large language models (LLMs) such as ChatGPT, Gemini, Copilot or Claude. These models are becoming real life assistants, and therefore also shopping assistants, on which users rely to… make purchasing decisions. They can also become the basis for professional research, whether for a job, or for completing a file. Two recent initiatives, led by Kantar and…