Lidl

Lidl France will cease its investments in linear television from 2026 onwards, redirecting its entire budget to digital media. This decision is motivated by the regulatory risks associated with its limited-offer model and is part of a recovery plan (cost reductions, low prices, expansion) that leaves print media untouched. A bombshell has hit the already gloomy world of traditional television… Lidl is abandoning TV advertising in France! Lidl… Lidl France has announced that it will completely stop investing in linear television advertising from 2026, redirecting its entire budget to digital and online platforms. Television accounted for 22% of Lidl France’s media investments in 2025, a considerable share for one of France’s leading advertisers. Jassine Ouali, Executive Director of Customer Relations at Lidl France, said: « We will no longer invest…