Online Video: Platforms Aim to Maximize Revenue Per Subscriber
The shift in the media economy is now official: online video surpassed pay TV in revenue for the first time in 2025. This reversal, driven by low-cost offerings, however, masks a tension between subscription growth and profitability per user, forcing platforms to redefine their strategy. The global media market experienced a historic shift in 2025, according to figures compiled by Omdia…. This year, online video (SVOD) revenue surpassed that of pay TV for the first time. This reversal is reshaping the sector’s economy almost permanently. A new milestone has been reached in streaming’s dominance across screens. Online video generated $176 billion, up 13.5%, while pay TV declined to $170 billion (-4%) according to the latest Omdia study. This trend is accompanied by growing dominance in the number of subscriptions for…