Meta One: the freemium model finally arrives at Mark Zuckerberg’s company
Meta is rolling out Meta One and taking the ‘ free, except for the rest’ approach a step further. The range of subscriptions adds paid features to Facebook, Instagram, WhatsApp and Meta AI, without affecting basic access to the apps. In France, consumer plans range… from €2.49 to €2.99 per month for personalisation options and additional tools. The Meta One Core and Premium plans, priced at €6.99 and €20.99 respectively, combine these benefits with enhanced artificial intelligence capabilities. The group claims to have recorded a cumulative total of 15 million subscriptions and trials, out of a user base of around 3.6 billion daily active users across its apps. The figure is modest on this scale, but the direction of the move is clear: to shift some usage towards a paid…