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Julien Rosanvallon: « Audience measurement is crucial at a time when the prospects for convergence opened up by digital have never been greater for video formats, but also for audio ».

A few days before the presentation of Médiamétrie’s cross-media committee, which will notably integrate Netflix and YouTube, three experts publish a comprehensive work on audience measurement, studying its…

2025, an upturn for major US media groups

Consolidation, a focus on streaming, new alliances – that’s the agenda for the media industry in 2025, driven by Donald Trump and plenty of available cash. 2025 is…