This story was delivered to Business Insider Intelligence Apps and Platforms Briefing subscribers hours before appearing on Business Insider. To be the first to know, please click here.
US smart speaker owners are buying even more devices, with 45% planning to buy themselves another device during the holidays and a further 23% planning to gift one, according to a recent report by Adobe. Consumers' growing fondness of these devices is largely a response to the convenience of the voice software embedded within smart speakers.
As consumers buy additional smart speakers they expand overall use of voice technology:
Smart speaker owners increase their overall voice assistant use over time. More than three-quarters (76%) of smart speaker owners reported an increase in general voice assistant usage over the past year.
Smart speakers normalize voice assistant usage across different platforms.Smart speaker owners are 13 times more likely than non-owners to make daily us ...