Why China could become one of the major global music markets
(version française)
The Chinese music market weighs less than $85 million today, and ranks 21th in the world in 2013. But it has an enormous potential. And the prospect that it could become one of the major global music markets in the next five years is far from being totally crazy.
How long will it take for China to become the third or fourth largest recorded music market in the world ? « Our market could be ten times bigger, » believes Mike Songke, the CMIC vice-president, an union of Chinese labels. As it weighs $82 million today, according to IFPI Recording Industry in Numbers 2014, multiplying this number by ten would be enough to lift China at the 6th rank in the world, just behind…
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