TF1, a Dantesque project launched by Rodolphe Belmer
TF1 needs to review every aspect of its business in order to live up to a new ambition for the leading company in free TV.
For decades, TF1 has been buying programs, investing in series or shows, and acquiring rights to sporting competitions. Since TF1 went private, its teams have been thinking in terms of audience, advertising targets, the under-50s, and anticipating competitive trends. The audiovisual landscape has changed considerably since the mid-80s: that was the last century. One thing, however, has not changed: TF1 is the reference…
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