Advertising: ARCOM deciphers a rapidly evolving economic landscape

Posted by Emmanuel Torregano le 30 janvier 2024

Arcom publishes a study on the advertising market. marked by a decline in traditional media and relatively small growth in the sector driven by digital.

The evolution of the communications market and its impact on media financing through advertising are today at the heart of economic and cultural concerns. A study published by Arcom, carried out with PMP Strategy, sheds light…