Freebox Ultra: A high-end family-friendly box, moving beyond operator’s early geek appeal

Posted by Emmanuel Torregano le 30 janvier 2024

Xavier Niel unveiled Free’s latest box, with a presentation mixing awkward but touching sketches and an entertainment-focused offering.

Time flies. Enthusiasm is more diffuse. A new box presented by Free is no longer so much the occasion for an orgy of technical « specs » as in the past, but today a series of « cool » sketches with actor Jean-Pascal Zadi as co-star, and the vehicle for an internal promotion of the « virtue signaling » type as the Americans say, where marketing to Geeks has been replaced in part by a soothing discourse on nature and « corporate responsibility ». After Apple and its quickly-forgotten « Mother Earth » sketch, Free takes…

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