TikTok, music’s new value gap
Impala, the international independent music companies association, believes that much progress is still needed to ensure fair remuneration for online music. TikTok is particularly targeted, with licenses set to expire soon.
TikTok isn’t just a problem for Universal Music. Today, Impala, the international association representing independent music producers, publishers and broadcasters, is also concerned about the methods used by Chinese company ByteDance’s social network towards its members. The momentum chosen by Implala to speak out on this difficult subject is important, since, as Dan Waite, chairman of Impala’s digital commission, reminds us, « TikTok is at a pivotal moment in terms of renewing their…
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