Super Apps: The Major Upheaval in the Digital World

While AI promises to simplify our digital lives by merging apps into single interfaces, this convergence masks a deeper transformation in the balance of power. The “super app” orchestrates an unprecedented centralization of our digital habits and completely redefines the balance of power in the digital world.
For nearly twenty years, the digital world was built around a simple principle: one app, one function. One app for communicating, another for watching videos, a third for listening to music, and a fourth for shopping or booking a trip. Smartphones have imposed this logic to the point of making it the very grammar of the Internet. That era may be coming to an end. For several months now, announcements from major tech players have been pointing to a shift far more profound than a mere succession of new features. Behind the advances in artificial intelligence, a much more strategic battle is unfolding: the battle for the “super app.” No longer just another app, but a single interface capable of gradually replacing all the others… A concept whose outlines we sketched out a few years ago when we announced the age of “docking.” The revolution, therefore, does not stem solely from AI models. It lies in the…