Unprecedented: Meta Is Set to Overtake Google in 2026…
According to eMarketer, Meta is expected to overtake Google in 2026 with $243.46 billion in global ad revenue versus Google’s $239.54 billion, driven by AI, Reels, and automation, while Amazon continues to grow and the three giants will capture 62.3% of digital ad spending. A turning point in the web ! According to eMarketer’s latest forecast on ad spending, 2026 will mark a turning point in the digital advertising market. Meta is expected to overtake Google, both globally and in the U.S. eMarketer projects that Meta will reach $243.46 billion in net ad revenue… worldwide in 2026, ahead of Google at $239.54 billion. Google would lose its top spot to Meta. In 2025, Google was still ahead of Meta, with $214.06 billion versus $196.17 billion. In market-share terms, Google remains…