Temu and Intellectual Property: “Proactive removals are now 200 times more common than trademark reports”
Temu, a Chinese-origin marketplace experiencing rapid global expansion, is regularly criticized for selling counterfeit products. Over the past two years, the platform has stepped up its efforts to address these criticisms. In particular, the platform highlights its “Brand Guardian Initiative,” designed to directly integrate rights holders’ assets into its automated detection systems. A few days…