If you walk into your local Barnes & Noble looking for a copy of Timothy Ferriss's new book, good luck. Even though he's a New York Times best selling author, the giant book retailer refuses to sell The 4-Hour Chef, the latest in his series of self-help books.
Ferriss isn't worried. He's banking on the power of digital distribution to make up for any losses in print sales. Ironically, one of his most effective tools may end up being something most content creators have grown to fear, if not outright despise: BitTorrent.
After publishing two wildly successful books via traditional means, Ferriss decided to try something different. In August, he signed on with Amazon's new publishing arm to release the follow-up to his 2010 health and fitness guide, The 4-Hour Body. That ruffled the features of not just traditional publishers, but also bricks-and-mortar retailers like Barnes and Noble, who object to the e-bookstore exclusivity Amazon requires of its authors. That's why you won' ...