Here’s Why Adobe Just Bought My Startup For $150 Million (ADBE) – Silicon Alley

Scott Belskey is the CEO of Behance, a startup that Adobe bought earlier this month for a reported $150 million. Why did the deal happen? We have two answers from you. One is from Splat-F's Dan Frommer, who says this is a smart deal because Behance, a network for creative people, is highly-regarded in the design community. Adobe makes money — a $833* million profit this past fiscal year on $4.4 billion revenue — selling creative software like Photoshop and Acrobat, and increasingly renting it via its Creative Cloud, which is growing by about 10,000 subscriptions per week. Its long-term goal, therefore, should be being everything to the creative community, from essential software to professional socializing.  Not everything Adobe does is brilliant — far from it. But picking up small but important parts of the modern designer’s toolkit, such as Typekit and Behance, is very smart...

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