New analytics from AppData suggest that Instagram is hemorrhaging members after last week's backlash against its changing terms of use. Some sites are reporting that Instagram has actually lost 25% of its daily active users as a result of the incident, which had Instagram enthusiasts and the Facebook-wary alike hoisting their pitchforks in protest.
The New York Post reports:
"The app, which Facebook acquired for $1 billion earlier this year, may have shed nearly a quarter of its daily active users in the wake of the debacle, according to figures from AppData."
While Instagram wasn't willing to divulge statistics to the contrary when we reached out for comment, it did dismiss the AppData numbers altogether. According to a company representative, "This data is inaccurate. We continue to see strong and steady growth in both registered and active users of Instagram."
But in light of Instagram's nimble PR ...
