Yahoo’s first major acquisition since Marissa Mayer took over as CEO could be the French video site Dailymotion, of all things. If the talks pan out, Yahoo will be joining a long list of companies hyped up by the booming digital video industry. And if anyone can upset Google’s hold on online video, it’s Mayer.
The Wall Street Journal is reporting Yahoo wants to buy as much as 75% of the French site, valued at roughly $300 million, in an apparent bid to diversify Yahoo's revenue stream.
"One of the challenges in Yahoo's business is that we are primarily domestic and we don't have enough of our business running it from an international basis," Mayer said at an analyst conference in February. More than 70% of Yahoo’s $5 billion in revenue is from the U.S.
Dailymotion, the twelfth-most trafficked video site in the world, was already looking for an U.S. partner, so it could potentially be a match made in heaven...