Yesterday we published a Bloomberg report that Beats Music added 1000 subscribers per day in its first month, and was converting 70% to paid when their free trial ran out. Is such a high conversion rate likely? And if so, how might other digital music services achieve it? Conversion rates vary greatly depending on the product, its eventual cost and the source of the customers. As an example, GoToMyPC and GoToMeeting reportedly convert 40-45% of free trails to paying customers. Non-credit card trials, which many of Beats Music's offerings were, typically convert just 2% - 4%. Beats Music's offering is...
