A new report from Mark Mulligan and media industry analysyts MIDiA looks at the massive impact YouTube along with its yet to launch Music Key service will have on the music industry. YouTube delivers a massive audience of 210 million active music fans, according to the study. But it fails to deliver the comensrate revenue, and that is likely to get much, much worse. YouTube's Free Tier Will 'Suck The Oxygen' From Spotify, Competitors YouTube Music key "should prove to be among the most compelling music product offerings in the marketplace, yet YouTube’s net impact on the subscriptions’ sector will...
