Admit it: you’ve thought of launching a crowdfunding campaign before. Especially when someone can raise $55,000 to make a potato salad. But it’s a lot easier said than done. And most campaigns — excluding the potato salad — take a lot of effort before the launch, during the campaign, and after (cross your fingers!) funding
Before you launch your dream on a site like Kickstarter or Indiegogo, allow us to crush it slightly. Or at least bring you back down to earth. Here are the biggest misconceptions about crowdfunding from the crowdfunders themselves.
Myth 1: You’re going to get press
Unless you’re willing to pay a public relations firm, getting press is your job — and it’s not easy. Even if you have great connections to editors or are willing to send expensive prototypes blindly for potential press coverage, the outlook is bleak...
