Why live streaming is important for Facebook – DigiDay

Facebook is doing 4 billion views per day -- but that's a potentially misleading statistic, considering the platform counts views after three seconds. As YouTubers like Hank Green have complained, the view counts on Facebook might be staggeringly high, but watch time isn’t. Live streaming may help. According to early data, viewers are commenting a lot more on live videos on Facebook than on-demand clips, which suggests they’re spending more time on that content...

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