Neil Cybart, “The Two Apples”:
Just as Wall Street is nervous about AAPL’s changing revenue
sources, Apple’s ultimate success is built on that very ideal.
Even though Apple was the “iPod company” yesterday and the “iPhone
company” today, management’s goal is to make sure that Apple will
one day be known as something else, such as the “car company” or
the “personal transport company.” This isn’t to suggest that Apple
will change its culture and mission statement depending on where
growth can be found. Instead, management looks to enter product
categories that make it possible to advance Apple’s goal of making
technology more personal. In the beginning, such a goal was
achieved with the Mac but soon included the iPod, then iPhone and
iPad, and now Apple Watch...