Spotify in Israel: Streaming Giant Finds Its Footing a Month After Launch – Variety

While international brands such as McDonald’s and Starbucks have struggled to penetrate the Israeli market, Spotify has expressed confidence in its recent entry. And after years of eager anticipation, Israelis are hoping the Swedish company gets it right. On the back of extensive market research, data analysis, partnerships with local music industry leaders, tastemakers, and...

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