Disney+ has been available for only a month and the streaming service is already is a huge success for Disney. Not only do you get access to plenty of new and old Disney shows, but the Disney+ subscription is actually cheaper than any of Disney's rivals. For $6.99, you get support for four simultaneous Disney+ streams that go up to 4K UHD quality, depending on the show. Netflix’s cheapest plan ($8.99) only supports streaming SD shows to a single device at a time. If you pay for a full year of Disney+ access, the monthly cost goes down to $5.83. It’s no wonder that more than 10 million people subscribed to Disney+ at launch, with many of them having taken advantage of even cheaper pre-release deals. And that number may hit 20 million by the end of the year, according to recent estimates.
All that is apparently enough to scare Netflix into finding better ways to compete against its biggest rival to date. And that includes testing new membership plans that would reduce the...