AI and copyright: piracy as a powerful argument
While US case law on fair use as applied to generative AI remains fragmented and contradictory, rights holders are shifting the focus of litigation. By focusing on piracy, which is clearly excluded from any exceptions such as fair use, publishers are aiming for an area of legal certainty, as illustrated…
Sacem lowers its digital commission to 7%: a strategic signal in a tense streaming market
Sacem has announced a reduction in its commission on digital rights to 7% from 2026, coupled with a reduction in distribution times. This change, based on technological investments, comes at a time when streaming is diluting value and the challenges of identifying works are increasing, particularly in the face of…
From SEO to GEO: Visibility in the Age of Generative Search
GEO extends SEO by targeting not clicks but recognition and direct citation by generative AI: it consists of publishing structured, reliable content distributed throughout the digital ecosystem to appear in the models' "zero-click" responses, without however guaranteeing their citation depending on the architecture of the AI systems queried. The differences…
From Caramail to Nokia: anatomy of a European digital decline
Over the past 20 years, many European services have seen their lead eroded by international platforms, mainly American, which are better equipped to deploy network effects, capital, and global ecosystems, revealing the structural limits of European competitiveness despite some successes and recent regulatory attempts. Few studies provide an exhaustive list…