Marketing

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Unprecedented: Meta Is Set to Overtake Google in 2026…

According to eMarketer, Meta is expected to overtake Google in 2026 with $243.46 billion in global ad revenue versus Google’s $239.54 billion, driven by AI,…

Social Media Advertising Drives Video Growth

Omdia forecasts that combined global revenue from television and online video will exceed $1 trillion by 2030, driven by social video advertising (Meta, TikTok, YouTube)…

Alex Chenglin Wu, DeepWisdom: AI agents for everyone

Founded by entrepreneur and researcher Alex Chenglin Wu, DeepWisdom champions the idea of an "AI-native company," where many of the functions traditionally performed by employees…

Lidl: blackmailing TV advertising

Lidl France will cease its investments in linear television from 2026 onwards, redirecting its entire budget to digital media. This decision is motivated by the…

Brands seeking visibility on generative AI platforms

Faced with the explosion in the use of generative artificial intelligence, it is now imperative for brands to optimize their visibility in the responses of…

Meta: AI in advertising will contribute to global economic growth

Meta unveils a new generation of generative AI tools for advertisers at Cannes Lions, with a focus on brand and business growth. At the Cannes…